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As the annual US Sports Equinox nears in the coming weeks, a contingent of professional sports leagues made waves on Tuesday with the release of a groundbreaking collaboration aimed at curbing harassment of athletes from frustrated bettors.

At a time when sports betting and predictions have reached a fever pitch, the majority of the country’s most prominent sports leagues, along with their player unions, sent a memo dated 15 September to a contingent of 35 state gaming authorities. Among proposed regulatory actions, the leagues recommend mandatory lifetime bans for individuals deemed to have “abusively harassed or issued threats of violence” against any professional athlete.

The leagues, including the National Basketball Association and the National Football League, submitted the memo as Texas Senator Ted Cruz works assiduously to pass a landmark federal framework for college athletics. While the NCAA is not a signatory to Tuesday’s letter, the advisory also urges states to pass mandatory bans for individuals who threaten “amateur athletes” along with coaches, officials and team personnel.

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“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online. 

By aligning with the NFL, Codere seeks to leverage marquee live events to boost customer engagement and enhance its offerings through unique fan experiences.

Mexico is one of the NFL’s most important markets outside the United States and a core market for Codere Online.

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Marantelli identifies White Swan and Susquehanna as two firms operating at industrial scale in parlays, with Jump Trading, Mojo and DL Trading among the possible leading group. Below them are numerous smaller syndicates, some managing between $5 million and $10 million, alongside sports-specific specialists.

Enda Kendrick, chief executive of service provider Veltium, similarly says the largest UK and European sharp-betting groups have moved rapidly into US prediction markets. He believes there are also more than 100 smaller operations, ranging from individual traders to teams of around 10, interested in entering the regulated US market.

Yet the presence of professional counterparties complicates the customer-facing idea that prediction markets merely allow users to trade opinions with one another. As Kendrick puts it, two ordinary customers are not going to place $10 million or $20 million behind the Philadelphia Eagles. Markets at that scale require institutions.