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How to play Apollo Pays
He argues that some lawyers and licensees believe the Commission’s presentation of cases is detached from the operational reality but feel they have little option other than to accept the “regulator’s truth” when settling.
“The Commission’s approach to reporting may well create the inaccurate impression that the industry is inherently non-compliant,” he adds. A more balanced account might place failures alongside the majority of licensees that pass assessments or lead on customer wellbeing, although Waugh considers such a shift unlikely.
The “too easy to get a licence” argument doesn’t necessarily hold up to scrutiny, to be fair. Andrew Bentley, co-founder and CEO of regulatory technology startup LiSense, is one who rejects the suggestion.
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Prime Minister Andy Burnham recent proposed a package of measures that would repeal the established “aim to permit” rule for betting shops and 24-hour slot machine arcades across Great Britain, removing a presumption in favour of granting permission for such venues.
AGCs in England that offer round-the-clock access to gambling machines will instead require planning approval.
The prime minister is also considering imposing an increased tax on gaming machines in the UK, based on a proposal from the Social Market Foundation. This could be seen in the upcoming autumn budget.
How to play Apollo Pays
Within iGaming itself, Yashin believes the implications of generative and real-time AI could ultimately extend into areas such as live casino, including AI-generated characters replacing physical presenters.
“I think the industry will adopt these technologies much more quickly than people might expect,” he says.
There will inevitably be imitators if swipe gaming establishes itself. Yashin welcomes that prospect, but believes any rivals would struggle to match the speed, creative output and trend-spotting capabilities that sit behind it.