Choco Reels

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While the new figures underline the sheer scale of Britain’s regulated market, leading operator Entain is pressing the government for tougher action against black-market platforms.

Entain highlighted that 11 of 20 Premier League clubs currently hold sponsorship or advertising arrangements with gambling operators lacking a Gambling Commission license—up from government estimates of eight clubs during the 2025/26 season.

“The government made clear in February that it would bring in a ban and it should do so immediately,” said Entain CEO Stella David, noting that clubs entering new agreements had already been warned. “Inconvenience is not an excuse for inaction.”

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According to a Polymarket news release, the new initiative will give users a dedicated place to talk markets, share their picks and trade together directly on Polymarket.

“People are constantly debating what’s going to happen next with their friends and sharing predictions in group chats,” said Travis VanderZanden, who serves as chief growth officer at Polymarket. “With Squads, we’re bringing the conversation and trading together so friends can follow the events they care about and make their predictions in one place.”

Taking a page from a number of humourous Nike commercials during the 1990s, along with a farcical spot aired by the NFL during Super Bowl LIII, Berg injected slapstick comedy into the ad in an apparent attempt to cater to sports fans.

About Choco Reels

“Player protection is something I live and breathe and I look forward to implementing that passion at scale across Allwyn,” Rodano added.

He said that by operating in a number of markets, Allwyn had a unique opportunity to learn from each other.

The appointment also follows a period of leadership changes at Allwyn, including Phil Walker’s move to lead the UK business, Katie Harbron’s hiring as director of games in the UK and Khalid Reede Jones’ appointment as North America CEO.