About this app
What is Golden Unicorn?
“Customers seek personalised experiences, extensive player proposition bets and the ability to build highly customised wagers in real time,” Lamb says. “Meeting these modern expectations through manual trading is no longer realistic at scale.”
AI also helped Kambi reduce the delay between a customer selecting an in-play bet and being able to place it. Its dynamic live delay technology enables it to set bespoke live delay on an individual bet level, optimising the UX and alleviating friction. Across the Premier League and World Cup, Kambi reduced live betting delay by more than 40% between August 2025 and July 2026.
The result for customers was more choice, shorter suspension periods and faster bet acceptance. For operators, those improvements can support both customer retention and profitability.
How to play Golden Unicorn
As Paul Crisp, Cubeia’s head of marketing, points out: “If the objective is 10% more traffic, for example, how do we measure it?
“We need to establish a baseline, implement the change, measure it and see whether it goes up by 10%. If it only goes up by 1%, maybe we need another iteration because we haven’t fulfilled the objective.”
The next development is increasingly being driven by Cubeia’s customers. Now the company is asking what customers will want to do with AI, Grenstad explains.
How to play Golden Unicorn
Bank transfer is widely supported and familiar, but withdrawals can sometimes take longer than other methods. Cards are fast for deposits but not every operator supports card withdrawals.
Mobile money and USSD are convenient for people who prefer to manage everything from their phone without a bank app. They are especially useful for quick, small deposits.
Always make sure the payment page is secure and that you are using the official app or website. Scammers target bettors with fake payment links that steal login details.
