The Final Countdown

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Relax Gaming partners with Tom Horn Gaming in Powered By Relax deal

Relax Gaming, the igaming aggregator and supplier of unique content, has signed a Powered By Relax partnership deal to integrate Tom Horn Gaming’s content.

The respected supplier will be providing its popular products to Relax’s network of operator brands via the Powered By Relax partnership programme. Popular titles such as Sweet Crush, Gold X and Wolf Sierra will be amongst the unique content made available through the platform.

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The company admitted to lapses in its internal approval process, described the error as isolated and noted the ad was removed within a few hours.

Limay reported implementing new safety measures for AI-generated gambling creatives, including specifying age-related prompts and reviewing the perceived age of AI outputs.

Despite these measures, the ASA found that the character’s age was not credibly verified. The prompts used to generate the AI image did not explicitly require the character to appear aged 25 or over. Without an independent verification process, the regulator determined the character still “seemed to be under 25”.

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Polymarket also has marketing deals with Major League Baseball (MLB), Major League Soccer (MLS), the NHL and UFC.

While the Polymarket/Yahoo Finance situation is one of the earliest examples of a severed relationship between a prediction market operator and a media entity, that doesn’t mean those “divorces” will permeate the two industries.

There’s widespread belief that old guard media companies are incentivized to feature event contract data on their sites or reference it in select publications as a way of better connecting with younger readers and viewers.